McDonald's is planning more of these favorite discount deals in a bid to claw back customers after backlash over price rises
McDonald's is undergoing a rethink of its prices amid a customer backlash over costs and falling sales at the world's largest fast food chain. During a meeting with investors on Monday, CEO Chris Kempczinski confirmed a that 'comprehensive rethink' is underway in order to lure back customers. At the meeting it was disclosed that McDonald's store sales fell for the first time in four years. Kempczinski hinted at the possibility of bringing back the $5 happy meal in order to help to 'change perceptions.
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